Achieving Superior Sales Performance
Built on over 40 years of research and industry experience, AchieveGlobal’s sales performance programs build skills for acquiring, growing, and retaining mutually valuable, long-term customer relationships that create lasting success.
At one time, a great product or service solution was the main building block of sales success. Now, that’s the minimum requirement to gain even a moment’s notice from a prospect. Cutthroat pricing, global competition, and reduced switching barriers mean salespeople must deliver more than a solid baseline offering. And that means building relationships that customers value.
Strong customer relationships are an important antidote to product commoditization and price pressure. But at the same time, these kinds of relationships are harder to cultivate. Customers have high standards for strategic suppliers; it’s hard to dazzle a customer today. And strategic sourcing professionals, tasked with cost reduction, are increasingly prevalent in the sales process and can complicate direct supplier-to-customer relationships.
Defining and delivering on relationship strategy is also harder because the sales infrastructure can create additional hurdles. Organizations often lack common sales processes, leaving sales professionals without a solid structure to lean on. Sales managers are increasingly being asked to operate as GMs—but without the proper skill sets they need to succeed. And disconnection in two areas—between technology and processes and the service, sales, and marketing teams—makes it hard to deliver a consistent experience for the customer.
Relevant, Research-Based Content That Drives Results
AchieveGlobal built the Achieving Superior Sales Performance® system on many months of original, primary research. This process uncovered not only the key business issues affecting salespeople today, but also clear relationship-building priorities. In addition, we researched the specific skill sets needed to overcome these issues and challenges, and examined their relationship to productivity and retention in the workplace. The Achieving Superior Sales Performance® program is designed around this deep understanding of the sales arena and our customers’ needs.
You’ll see an immediate positive and lasting difference in your efforts to:
- Expand to, and win in, new markets
- Rise above the competition
- Reduce the cost of sale
- Build and maintain customer relationships
To view our Achieving Superior Sales Performance system brochure, click here.
Contact us to learn more.